Our showroom/office for rbc, inc. is in the Merchandise Mart in Chicago, and from here, we manage the entire Midwest Territory for brands such as: Miss Me, MM Couture, LA Made, Kersh, Cowboysbelt & Bags, Darling, Rock Revival Denim, MEK Denim, MINKPINK, Line & Dot, Relais, and Pinkyotto. For instance, if you wanted to open a boutique or specialty store in these Midwest States: Indiana, Illinois, Iowa Michigan, Minnesota, Nebraska, North Dakota, I would be your contact! It is my job to make sure you are seeing the collection every season and placing regular orders for the collection. I also make sure stores are merchandising the brand property, the brand is not overly saturated, and that retail stores are selling the clothing at the correct MSRP (manufactured suggested retailer price) this protects the brand integrity and allows the brand room for growth. I’ve had the pleasure of working with Andrea Kern when our paths crossed at rbc, inc. I was so excited when Andrea had asked me to be a guest blogger for her blog, and I’ll try to keep you updated with the trends that I see at fashion tradeshows and while traveling.
The most prominent trend I’ve noticed for Holiday 2012 is definitely DENIM. Skinny jeans that are coated, colored, printed, and seamed, are everywhere! Once you begin to get a good amount of these novelty jeans in your wardrobe, I predict you will begin noticing that instead of having an array of printed tops and pairing them back to your plain jeans, you will be doing just the opposite! You will be pairing your printed jeans back to a more solid top that perhaps is a different silhouette than you’re use to.
For our Miss Me Jean Holiday Collection, we are doing a really great group of Tie Dye Denim! I am personally obsessed with this group, however, when I’m working with a buyer, I have to remember that their customer is NOT me – so I only will advise my fashion forward stores to order these jeans.
